Transforming Wellness Through Design: MCB’s Seasonal Resonance Shines at FADA

In the global landscape of nutraceuticals and wellness branding, MCB (Ming Chyi Biotech) from Taiwan has emerged as a powerful voice redefining how health products can communicate beauty, storytelling, and emotional connection. Their award-winning project, “Seasonal Resonance,” designed by LIN SHIUAN and LAI YA HSIN, earned both the Diamond Prize and the coveted Best Design of the Season at the Future Art & Design Award UK 2025 Autumn Season—a milestone that highlights how design can elevate the meaning of nutrition beyond function.

Rooted in Taiwan, MCB has long been recognized as a highly integrated CDMO company offering end-to-end solutions—from ingredients and formulation to manufacturing and product strategy—for the global health and nutrition industry. Yet behind its scientific rigor lies a deeper philosophy: design is not an accessory but a language, capable of transforming supplements from “cold obligations” into warm rituals of self-care.

With “Seasonal Resonance,” MCB channels this philosophy into a poetic, sensory narrative—one that blends material research, emotional storytelling, and cultural symbolism into a holistic design system.

Interview

Please give us a brief introduction about yourself and your creative background.

MCB: We are MCB (Ming Chyi Biotech), a comprehensive nutrition solutions company from Taiwan. From innovative ingredients to private-label ODM, we provide comprehensive CDMO solutions for the global nutrition and health market, spanning the entire supply chain—from source to finished product. We believe that the value of nutrition and health products extends beyond scientific data and technical specifications and is also embedded in the story of their origin and the language of their design. Guided by this belief, we have been offering our M+ Design Value-Added Service, working alongside clients to infuse packaging with culture and philosophy, providing more value for products that transcends pure functionality. The "SEASONAL RESONANCE" series we created for our brand, MAH, is a concrete manifestation of this philosophy.

In the "SEASONAL RESONANCE" series for MAH, we treat design as an art of translation—transforming nature's silent poetry and our technical expertise into tangible, perceptible, and collectible life experiences. By choosing "the Four Seasons" as the core design concept, we wanted to convey that health is a 365-day continuous journey. We aspire to be the guardian of well-being through every important stage of consumers' lives.

What inspired you to pursue a career in design?

MCB: At MCB (Ming Chyi Biotech), we believe the power of nutraceutical ingredients extends far beyond scientific data. It lies in the authentic stories of their origins. This conviction led us to embrace design as a core strategy for our brand, MAH, not merely decoration. Our inspiration emerged from a universal tension we observed: modern supplements have transformed health from a source of joy into a source of anxiety. Taking supplements feels like completing a cold obligation rather than an act of warm self-care. We recognized an opportunity to shift this paradigm, to transform the daily ritual of supplementation from a mechanical task into a meaningful moment of connection with nature and oneself.

Design became our language for bridging this gap, translating scientific rigor into sensory poetry, and turning functional nutrition into an experience worth savoring.

Can you describe the creative process behind your work and what motivates you to create?

MCB: During our creative ideation, we discovered that bitter melon—representing spring—bore a remarkable resemblance between its surface texture and mountainous terrain. This serendipitous observation illuminated our entire design direction. Each ingredient revealed its own topographical code: bitter melon’s texture corresponds to spring mountains, maca’s coarse quality reflects highland plateaus, and so on. These microscopic textures became our creative foundation, transforming the natural connection between ingredients and their origins into tangible, poetic experiences.

From this discovery, we engineered a sensory revolution across three dimensions.

• Tactile Terrain — textured surfaces that invite people to feel the seasons

• Color Psychology — intuitive emotion-based color palettes

• Unboxing Experience — balancing scientific logic with poetic storytelling

What motivates us is creating more than effective products. We want to transform cold tasks into warm rituals—two-minute daily moments of beauty and self-love.

What was the most exciting or challenging part of creating the work you submitted to the competition?

MCB: The main challenge was stepping beyond the usual scientific mindset and embracing artistic elements. As a science-focused solution provider, some of our teams were initially skeptical about incorporating poetry, color psychology, or tactile textures—wondering if consumers really needed such artistic approaches in supplements?

We overcame this by holding intensive cross-departmental workshops, bringing designers and researchers together to connect rational and emotional perspectives. The Diamond Prize validated our approach, showing that when products carry a sense of soul, they can resonate with the market in ways we never expected.

How would you describe your creative style and the key characteristics that define your work?

MCB: For us, balancing client expectations with our own ideas is unique because we are both the creators and the clients. As a manufacturer and designer, we approach every project from two perspectives:

• The scientist – ensuring accuracy and integrity

• The storyteller – transforming ingredients into emotionally resonant experiences

“Seasonal Resonance” emerges precisely from this duality. It connects consumers not only to a product, but to its origin, quality, and narrative.

What has been your experience participating in the competition? Were you satisfied with the process and results?

MCB: The Diamond Prize at FADA marks a pivotal milestone for MCB. As a CDMO company in the nutrition and health industry, being recognized on such an international design stage marks a groundbreaking achievement. It demonstrates that the origin stories and intrinsic value can be delivered through packaging design in the market.

This honor is a tribute to our team and a clear message to the industry: an extraordinary brand experience can—and should—begin at the earliest stage of production.

Where do you see the future of the art and design industry heading in the next 5–10 years?

MCB: Artificial intelligence will become the indispensable partner of art and design—not as a replacement, but as an amplifier of human creativity. AI will revolutionize ideation, execution, and personalization, while humans remain the bearers of culture, emotion, and soul. The designers who thrive will be those who master the collaboration between machine intelligence and human insight.