Designing Motion as Experience: Volodymyr Ozirnyi Translates Porsche Taycan into Digital Form
- WODACC
- Apr 21
- 4 min read
At the Future Art & Design Award UK 2026 Spring Season, Volodymyr Ozirnyi, founder of Dizz Agency, was awarded the Platinum Prize in Website Design for his project Website Design Porsche Taycan.
Rather than presenting automotive information through conventional layouts, the project reimagines how digital interfaces can embody speed, precision, and engineering excellence. By transforming technical content into an intuitive, motion-driven experience, the design shifts from static presentation to immersive interaction—where users do not simply browse, but feel the essence of the vehicle.
Intro
This project showcases a custom-designed website created for the Porsche Taycan — an iconic electric sports car known for its performance and innovation. The goal was to design a web experience with a WOW effect, reflecting Porsche’s brand values and the futuristic essence of the Taycan. We developed a modern, creative layout that uses bold visuals, high-quality imagery, 3D elements, and subtle animations to communicate the dynamic personality of the vehicle. The site structure highlights the most important aspects of the car — from its design and technology to interior details — while maintaining intuitive navigation and strong visual impact. Great emphasis was placed on rich content presentation (photos, videos, graphics), unique graphics, and interactive elements that enhance user engagement and bring the vehicle’s character to life. The design was built to be fully responsive, ensuring a seamless and immersive experience across all devices.
Interview
Q: Please give us a brief introduction about yourself and your creative background.
Volodymyr:
My name is Volodymyr Ozirnyi, the founder of Dizz Agency and a designer with over 13 years of experience in UX/UI, branding, and motion design. Over the years, I've worked on hundreds of projects, but my path is truly defined not by quantity but by constant curiosity and a desire to improve.
Outside of work, I value the simple things—time spent with my family, my wife, and our dog. My family is my source of inspiration and growth. This balance helps me stay grounded and brings a human perspective to everything I create.
Q: What inspired you to pursue a career in creative / art / design?
Volodymyr:
For me, it started with a simple fascination — how something visual can instantly communicate an idea or emotion. At some point, I realized that design is not just about aesthetics. It’s about how people feel, how they understand things, and how they interact with the world around them. That realization made me want to go deeper and turn creativity into a profession.
Q: Can you describe the creative process behind your work and what motivates you to create?
Volodymyr:
My process is quite intuitive, but structured at the same time. I usually start by trying to understand the essence of the idea — what exactly we want the user to feel. After that, everything builds around it: structure, interaction, visuals. I spend a lot of time thinking before actually designing. What motivates me is the moment when everything clicks — when logic, aesthetics, and emotion come together into one clear experience.
Q: What was the most exciting or challenging part of creating the work you submitted to the competition?
Volodymyr:
The biggest challenge was turning something very technical — automotive engineering — into something that feels simple and engaging. I didn’t want it to feel like a specification page. I wanted it to feel like an experience.
At the same time, that was the most exciting part — finding a way to translate speed, precision, and innovation into interaction and motion.
Q: How would you describe your creative style and the key characteristics that define your work?
Volodymyr:
I would describe my style as minimal, but not empty — every element has a purpose. I like clean structures, strong composition, and meaningful motion. For me, animation is not decoration, it’s a language.
I also pay a lot of attention to details — because details are what people feel, even if they don’t consciously notice them.
Q: What has been your experience participating in the competition? Were you satisfied with the process and results?
Volodymyr:
It was a very positive experience. The process felt professional and transparent, and I appreciated that the feedback wasn’t generic — it actually reflected the strengths and areas for growth.
Winning the Platinum Prize is, of course, a great moment. But more importantly, it’s a confirmation that the direction I’m moving in makes sense.
Q: Where do you see the future of the art and design industry heading in the next 5–10 years?
Volodymyr:
I think design will become even more human, ironically because of technology. AI will automate many things, but it will also push designers to focus more on meaning, ideas, and originality.
There will be more interaction, more motion, more personalization — but the real difference will still come from taste and thinking. In the end, tools will evolve, but the core of design will remain the same — creating something that people can feel and connect with.
Editor’s Note
In Website Design Porsche Taycan, Volodymyr Ozirnyi demonstrates how digital design can transcend information delivery and become a sensory experience.
By translating engineering into interaction and motion, the project reveals a key shift in contemporary design—where clarity, emotion, and performance converge into a seamless digital narrative.
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