&FRIENDS Wins Diamond Prize / Best Branding of the Season at the 2025 Global Best Creative Awards

&FRIENDS has been honoured with the Diamond Prize – Best Branding of the Season at the 2025 Global Best Creative Awards in the Advertising category for their outstanding project, Campari – The Bartender.

Campari – The Bartender by &FRIENDS — Campari – The Bartender by **&FRIENDS**

About the Company

&FRIENDS is a full service creative production company, helping brands maximise the impact of their marketing content.

Project Overview

Off the back of our previous year’s work with Campari in Cannes, the brand approached us once again, this time to bring to life their deep-rooted connection to cinema through their partnership with the iconic Cannes Film Festival. However, we had some hefty constraints, including a tight window with A-list talent, a live shoot during one of the busiest weeks on the Riviera, and a delivery deadline just 36 hours after wrap. Campari’s century-long relationship with cinema became our guiding light, inspiring a storytelling approach that felt less like an ad and more like a moment lifted from a larger film.

The result was a 72-second cinematic short – elevated by Mads Mikkelsen’s presence and captured inside the iconic Palais during the Cannes Film Festival itself.

Award-winning Director, Martin Werner, elevated the film with elegance and emotional restraint – and with Campari as an engaged creative partner throughout, the vision was realised with a shared commitment to quality and ambition.