At the Future Art & Design Award 2025 Spring Season, LEE CHOR MAN was honored with the Silver Prize in the Electronic Product Design category for his product - "Personalized NFC Smart Business Card Holder".
Please give us a brief introduction about yourself and your creative background:
I hold a Bachelor’s degree (Honors) in Electronic Engineering and a Master’s degree in Engineering Management. With hands-on experience in manufacturing, sales, e-commerce and design of electronic products, I leverage my technical expertise to drive innovation and enhance efficiency in every project I undertake. In addition to my engineering background, I have a passion for crafting wood art, which fuels my creativity and attention to detail.
What inspired you to pursue a career in creative / design?
The reviews and comments from the user or audience inspired me to pursue a career in the creative field. By innovating features and enhancing functionality, I strive to elevate user experience. It's a passion of mine to drive improvements that make a difference.
Can you describe the creative process behind your work and what motivates you to create?
The creative process behind my work is my design philosophy. My design philosophy focuses on integrating technology into fashion, art, and craftsmanship. I believe that innovation occurs at the intersection of craftsmanship, sustainability, and technology. The positive feedback from end users inspires me, fuels my passion and motivates me for creating impactful designs.
What was the most exciting or challenging part of creating the work you submitted to the competition?
The most challenging part of creating the “Personalized NFC Business Card Holder” was combining elements of green concepts, natural feel, wood craftsmanship and NFC technology. Finding the balance to blend these elements is the most exciting part of this innovation.
How would you describe your creative style and the key characteristics that define your work?
Firstly,I define myself as a “Phygital Designer”. I would like to focus on electronic products or “Phygitall” design. And, my design style is to blend technology into craftsmanship and fashion. My intention is to create solid technical competence and inject fresh ideas into everyday items, making it a useful and functional piece. I believe that the “Personalized NFC business card” is a good example to present my design style.
What has been your experience participating in the competition? Were you satisfied with the process and results?
Participating in this competition has allowed me to conduct a thorough review of my design, enhancing its presentation and overall quality. This experience has been incredibly valuable for my professional growth. Moreover, I am extremely satisfied with both the process and the results of the award. More importantly, FADA UK provides detailed comments and feedback for each winner. This valuable insight not only helps winners understand the strengths of their designs, but also provides guidance for future improvements. Furthermore, this shows that FADA UK takes the judging process seriously, and I truly appreciate this dedication to fostering growth in the design community.
Where do you see the future of the art and design industry heading in the next 5-10 years?
I believe the future of the art and design industry is closely tied to AI. Rather than replacing human creativity, AI will serve as a powerful assistant, enabling designers to enhance their design thinking and execute their visions more efficiently. Embracing this technology can lead to innovative solutions and a more dynamic creative process. Designers, it's essential to infuse their unique personality and personal image into their creations. This not only adds depth to their work but also fosters a stronger connection with their audience. Embracing individuality can significantly elevate their impact in the industry, especially in the evolving landscape of AI.
Follow the Artist:
https://www.linkedin.com/in/raymond-lee-6306862a8/
